UnitedMasters has launched a new partnership with EVEN, a platform designed to help artists connect directly with fans and monetize their music beyond traditional streaming services.
Announced on Thursday (April 24), the collab aims to empower independent artists by providing them with tools to build stronger fan relationships and generate income through exclusive content and experiences.
By integrating EVEN’s capabilities into its platform, UnitedMasters enables artists to offer fans unique access to music including direct sales, merchandise and behind-the-scenes content, while also offering the artist daily payments, fan data, advanced tools for direct fan engagement and more.
According to the press release, UnitedMasters’ artist partners have seen initial success on EVEN, including Casey Veggies, Raheem DeVaughn, Serayah, Jagged Edge, Trevor Jackson and more.
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Damien “DDot” Washington, Direct of Business Development at EVEN, said in a statement: “As someone who has seen UnitedMasters grow since their initial launch into the powerhouse for independence that they’ve become today, I couldn’t be happier to be a part of bridging the gap between thriving emerging artists and the direct to fan business.
“We at EVEN have worked tirelessly and strategically with UnitedMasters, to finetune how we both can help artists superserve their biggest supporters, with intentional, exciting and immersive campaigns. This is just the beginning of something special. I believe that if more labels lean into what we’re doing here, we will see a better global economy for both artists and labels. l hope that the rest of the industry follows UM’s lead.”
